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October 12, 2014
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Rethinking Revisions:  A Critical Component of Voice Over Customer Service and Marketing Success!

Have you ever been travelling and missed your exit?  On one particular trip I was on a tight schedule and missed my turnoff.  I couldn’t find another exit for five miles!  Backtracking, I knew valuable time was being wasted!

As a voice over talent revisions can seem like a waste of time; like backtracking on a trip. Why?  Because once the original VO is delivered it’s easy to think that all is good and the project is “in the books.”

But then…a revision!

Let’s be honest, when you’re in the midst of new pressing VO project, revisions can be a hassle.

I look at revisions differently.  I see them, not as a backtracking waste of time, but as a critical component to voice over customer service and marketing success.

I do my best to get small revisions back to clients within an hour of receiving them, and if a client requests lots of revisions, I at least reply immediately to let them know I will get to them very soon. 

I encourage you to rethink revisions, and here’s why:

  1. A quick turn-around time for revisions is one of the best ways to service your current clientele AND make them repeat customers.  Oftentimes, my clients are stressed out by a tight deadline and getting a revision back within an hour makes them feel as if they are the most important person in the world!  (And in a sense they are, since they are paying my bills!)
  2. A quick turn-around time for revisions will set you apart from your competition. I can’t tell you how many times I have sent a revision to a client within an hour of receiving it and they have responded back with a response like, “Wow!! That was fast! Thank you soooooo very much!”

And so, the next time your client requests a revision don’t think of it as backtracking, but rather as a critical component to customer service and marketing success.

All my best to you until next time,

Todd


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